Manager, Advertising & Tagging Governance

The Advertising & Tagging Governance team is responsible for vetting, execution, ongoing monitoring and maintenance of tags on corporate properties.  The Manager, Advertising & Tagging Governance will partner closely with both internal requestors (Product, Engineering, Analytics, Sales, Ad Operations) and external teams (Advertising Client), to ensure comprehensive solutions are delivered.  This is a working manager role and will actively be involved in all day-to-day aspects, ensuring timely and consistent processing of new requests and stability of tagging executions already in place.

Selected Roles & Responsibilities:

  • Build a diverse team fostering an environment of independence and trust.
  • Embrace and cascade to team our product vision, order-to-cash process, business objectives and execution strategies for content and data-enabled advertising solutions.
  • Develop and maintain team capacity plan, staffing and budget recommendations, and cross-team communication related to throughput and capacity.
  • Maintain a robust training plan for team members to ensure consistency and thoroughness of the work we produce for our stakeholders and business partners.
  • Build strong working relationships with our internal partners/stakeholders, maintaining an open dialogue to share impacts that span across our teams.
  • Secure budget and resources to support commitments to stakeholders 
  • Ensure consistent delivery of essential functions of the team, including:
    •  Intake for tagging requests (1st, 3rd, 4th Party), ensuring each request is complete with proper business case, vendor information, data agreement and date range.
    • Provide consultative services to internal requestors to help define and groom tagging requests, where necessary.
    • Manage approval process to ensure each tag has sign-off from a legal, business, security and website performance standpoint.
    • Translate tagging requests into execution specifications for implementation.
    • Oversee fulfillment of tagging requests within the Agile delivery process.
    • Provide user acceptance testing for tagging implementation and provide approval prior to production launch.
    • Manage tagging inventory implemented on both Autotrader.com and KBB.com
    • Monitoring of tags to ensure optimal performance, prevention of unapproved piggyback tags, and ensuring that tags remain active through their defined end date.
    • Manage ad creative governance (weight and embedded scripting).
    • Platform ownership of internal governance tooling (Tag Inspector and GeoEdge).
    • Work with Engineering and Architecture to identify solutions that minimize impact to our web properties or to provide alternative solutions to 3rd party tagging.
    • 3rd Party Product Governance (Audioeye, Chat, Knotch, Brightcove, Bazaarvoice, etc).
    • Manage quality assurance testing process to verify data is collected and rendered as expected.

Qualifications:

  • BA/BS degree and 7+ years of people management or 11 years of people management experience.
  • Fundamental understanding of enterprise analytics solutions such as Adobe Analytics and Google Analytics
  • Accreditation in Adobe/Google a plus. 
  • Fundamental understanding of tag management systems such as Adobe Launch, Adobe DTM and Google Tag Manager. 
  • Experience working with publisher-side advertising ecosystems (Yieldex, Ad Book, Google Ad Manager). 
  • Ability to read and author basic Javascript code. 
  • Comprehensive knowledge on use of dataLayer within browser consoles. 
  • Familiarity with common tagging use cases and how data flows through the platforms.
  • Experience managing quality assurance testing process to verify data is collected and rendered as expected.
  • Excellent problem-solving skills.
  • Experience working within an agile development framework.
  • Excellent communication (written and oral) skills.
  • Other duties as needed or required
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